“Finally: A Step-by-Step Coaching Program that Covers Simple Business Model, Fee-Setting and Marketing Strategies to Help You Build a Six Figure Business EVEN IN THE CURRENT ECONOMY… without the Extra Hours – Guaranteed!”

Warning: If you’re interested in learning “hard-sell” and arm-twisting techniques then this is NOT the program for you.

Maybe a six figure business isn’t your main goal…and that’s perfectly ok!

You might just want to be introduced to a complete business building system proven to reduce your overwhelm, attract more ideal clients and allow you to earn more money in less time.

But regardless, if you’ve ever caught yourself making any of the following comments, then you’ll want to keep reading.

	“I don’t know how to leverage my business to make more money in less time.”
	“I don’t feel 100% confident when discussing what I charge with prospects.”
	“I don’t even know what to charge for my products and services.”
	“I want to give my family the best things in life, but I’ll never do it trading dollars for hours.”
	“How can I charge what I deserve when everyone is complaining about the economy?”

From: Tom Buford
“The Fee-Setting Go-To Guy”
Atlanta, GA USA

Date: Saturday, 2:44 PM

Dear Fellow Business Owner and Solo-Entrepreneur:

Many of you already know me through my ezine, speaking engagements, teleseminars, social media, info products, etc. But you’ve never had the opportunity to know me like THIS! I’m launching a brand new, immersive coaching program that I guarantee will propel you toward the authentic, profitable and successful business you deserve!

But, I’m getting ahead of myself…so, let’s rewind a few years. You see,... I used to be the owner of a successful automotive painting business. Then, burn-out and health concerns forced me to look for another career path. This posed a bit of a problem since painting cars was all I’d known since graduating college.

“No one can make you feel inferior without your consent” ~ Eleanor Roosevelt

Well, maybe that wasn’t all I knew! After all, I’d been running a 6-figure business in one of the most competitive industries around for almost a decade. So I decided to enter a coaching training program so I could help other people build their own 6-figure businesses. 

While going through a great coach training program I noticed a serious problem taking place. Nobody knew what to charge. The fees that the students, and even the instructors, were coming up with were WAY too low! These were talented people with great life experiences and they were totally undervaluing themselves -- they had no idea how to leverage their businesses to make more money in less time.

So I decided to create a comprehensive program for charging what you deserve!

Fast forward to 2009 and I’ve successfully positioned myself as “The Fee-Setting Go-To Guy” sharing fee-setting, marketing and business model strategies with thousands of people. I immersed myself in the topic of fee-setting and pricing. I interviewed some of the most successful coaches, consultants and holistic service professionals around and created an effective and hugely successful program that people from literally all over the world have contacted me to learn.

But before we go any further I want to ask you a question.

“How Much is NOT Knowing What to Charge Costing Your Business?”

The answer might actually startle you. Do you realize that you’re probably losing clients because you’re not charging ENOUGH for your products and services? Your ideal clients are usually going to associate value with price. So when you lower your price you simply lower the perceived value of your offerings. This mistake can cripple your business.

Here are 3 common reasons coaches, consultants and other service professionals aren’t earning what they should be. Do any of these sound familiar?

	Copy others when determining their fees. This is enemy #1. My “Lifestyle Fee-Setting Formula” is a fill-in the blanks formula for determining to the dollar what you should be charging your clients.
	Look at their own budget when considering what their clients will pay.  You should never assume to know your prospects’ budgets and priorities when setting your fees.
	Think that lowering their fees will actually attract more clients. This will only attract more “difficult” clients who place less emphasis on value.

Imagine your new life where you...

	Spend quality time with family and friends Isn’t this one of the main reasons that you started your business? Are you spending the amount of quality time with your friends and family right now that you’d hoped when your business was just a dream? If not, then you need to do something about it! Remember, you can’t get back the time you lose with your loved ones.
	Travel to places you’ve always dreamed of seeing Imagine having the freedom and resources to book a flight literally anywhere in the world and visit on a moments notice. Have you ever done that? I have, and it is one of the most incredible and liberating feelings that you can experience.
	Reduce stress so you can actually enjoy the money that you earn Personally, I don’t care how much money I bring in if I’m too stressed to enjoy it. One of the reasons that I left my lucrative painting business was because of the stress. I wasn’t having fun anymore and I knew it was time to move on. You owe it to yourself, your friends, your family and your clients to turn your business around so you can get out of overwhelm and learn to love it again.
	Are able to help more people in less time After all, isn’t this one of the greatest gifts that you have to offer? Being in the service of others is an amazing privilege and it’s one of the greatest ways to create wealth and happiness in our lives. So if you’re burned out and struggling to fulfill your current demands you probably aren’t helping as many people as you could with your current business model. Let’s work on that together!

Now you can create the life you’ve always dreamed of – Introducing
the Charge What You Deserve Mastery Program.

But this program is NOT just about raising your fees!

When people hear the name Charge What You Deserve they often assume that all I talk about is how to raise fees. That’s actually a small part of what Charge What You Deserve is all about. The primary focus is to help other solo-entrepreneurs earn more money in less time so they can focus on the REALLY important things in their lives. 

Here’s just some of what you can expect from this brand new, 6-week, group coaching program.

	Discover, to the dollar, what to charge for your products and programs so you can finally enjoy the financial rewards you deserve.
	Increase your confidence when discussing what you charge to easily position yourself as the high-fee expert.
	Position yourself as the “go-to” person in your market with my proprietary, 4-step method that I used to become a sought-after expert within my first year – you can do it, too.
	Easily triple the rate at which you convert prospects into paying clients using my proven, simple, 3-part formula.
	Add $5,000 to your business before the end of the program by discovering exactly what your market is willing to pull their check books out for and buy TODAY.
	Form joint ventures and strategic alliances to rapidly increase your income, position you as the expert and ensure a steady stream of business is coming your way.
	Walk away with a million dollar mindset so you can really start living the lifestyle you deserve.
	Learn exactly how I made an extra $1,763 from a simple, almost spur of the moment, 1-hour teleclass…this was a complete accident that I can now repeat over and over. And so can you!
	Learn to identify the “lowest hanging fruit” in your business and turn it into instant cash flow by knowing what people are hungry for now and what to offer them next to keep them moving through your sales funnel.
	Add as many as 1,000 targeted prospects before even completing the 6 Weeks to Charge What You Deserve Mastery Program by using my simple, proven and effective proprietary social media system…I have a client who recently added over 1,000 targeted prospects in less than 30 days using this step-by-step system.
	Discover Business Model Strategies guaranteed to fit your lifestyle and serve your market so you can earn more money in less time.
	Generate passive and residual income to get out of the trap of trading hours for dollars so you can really enjoy the relaxing, stress free life of your dreams.
	All of this and MUCH more without ever having to use hard-sell or arm-twisting techniques.

"But Will A Group Coaching Program Work For Me?"

It had better, because I’m backing it up with an Iron Clad 100% Money-Back Guarantee. In addition to the bi-weekly group coaching calls that will take you through each step of the Charge What You Deserve Mastery Program, you’ll also have access to bi-weekly Q&A calls. These are live, one-on-one coaching calls with ME to work on anything you need to take your business to Six Figures and beyond starting this year – Guaranteed!

What are the types of things you can expect to work on during the Q&A and private coaching calls?

	Authentic and powerful client attraction tools… Would you like to have a 3-part, word-for-word script that’s guaranteed to convert more of your initial coaching and consulting calls into paying clients?
	Fee-Setting strategies that will convert more clients than ever, regardless of the economy… Your market still wants your solutions. They’re just a bit more discerning today than they were a year or two ago. My clients and I have been successfully using fee-setting and marketing strategies to keep our businesses moving forward with little, if any, impact from the current economic climate. Learn these strategies and use them as your own!  I’m going to share the real-life case stories of two incredible women who have had their best months ever within the past three months by utilizing these exact strategies.
	How to have increased business clarity… How much would it be worth for you to know exactly what direction you should be taking your business in next, with zero hesitation?
	Recession-proof techniques for driving multiple streams of revenue into your business that you can begin immediately after hanging up the phone… Are you following a one-size-fits-all business model? Then I can just about guarantee you’re struggling to keep your business above afloat. Creating multiple streams of income is very simple, but it’s not always easy. Well, I will MAKE it easy as long as you are a part of the Charge What You Deserve Mastery Program!
	And, quite honestly, whatever it is that you NEED most for your business at the time of the calls…

“I Guarantee To Uncover At Least $5,000 of Hidden Profits in
Your Business – Or Your Money Back!”

Let me ask you a question…

I absolutely love looking at other peoples’ businesses and helping them discover effective ways to uncover hidden profits. It puts a huge smile on my face and, quite honestly, it’s something that comes very naturally to me. I don’t know why, but I’m thankful to have this “gift”. 

Every business owner should get an outside perspective. We’re ALL missing huge opportunities to generate more cash into our businesses and I’m going to help you do just that -- Guaranteed!

Not only do I value the same type of education I’m asking you to invest in,
but I also practice what I preach!

What would 2-3 new coaching or consulting clients be worth to your business?

For the first time ever I’m going to be sharing, in detail, my step-by-step formula for generating tons of leads and improving your conversion rate from prospect to client. I’m even including word-for-word scripts that I use when speaking with prospects on the phone or in person. These are very effective but authentic, soft-sell scripts that you can feel comfortable about.

Listen, getting initial client calls is a breeze. I can show you how to do that all day long. In fact, you’re probably already pretty good at it yourself. But then what? You have to learn to move them into your more profitable programs and stop trading time for money!

Bringing in just one new client using my step-by-step, client attraction system will pay for the program over and over, but…

“Are you really ready for this?”

If these statements describe you then I’m excited for us to start working together!

“So, what’s included in the Charge What You Deserve Mastery Program?”

	6 LIVE Module calls (Audio mp3 downloads of each call) I’ll be covering each of the steps of the Charge What You Deserve Mastery Program. Module #1: Identifying Your Ideal Income with the Lifestyle Fee-Setting Formula Module #2: Identifying Your Million Dollar Niche and Becoming Fluent in their Language Module #3: Identifying the “Hot Emotional Triggers” of Your Market Module #4: Becoming the “Go-To” Person for Your Million Dollar Niche Module #5: Creating a Signature Program and Other Magnetic Offers Module #6: Promoting Your Programs to Make Six Figures and Beyond
	4 LIVE Q&A calls (Audio mp3 downloads of each call) I’ll be answering any questions you have. All you have to do is either email your questions ahead of time or show up on the live calls to ask me personally.
	2 LIVE, real-life case studies with two incredible, six-figure female entrepreneurs (Audio mp3 downloads of each call) Donna Kozik, founder of MyBigBusinessCard.com and Lisa Manyon of WriteOnCreative.com have both agreed to be interviewed about the amazing 5-figure a month success they’ve been having with their businesses…despite all of the outside news about the “New Economy.”
So, what would you expect to pay to have me walk you step-by-step through a program that will set you free from your frustrations over what to charge and how to get it?
	4 Years of College?                                                               $40,000 You could spend 4 years in a university…and never get the same, in the trenches knowledge that you’ll get from this mastery program.
	Certified Coaching Program                                               $5,000 I’m a graduate of one of the most successful coach training programs in the country…and they NEVER shared what I’ll be sharing.
	Trial and Error                                                                         $12,000+ I bet you’ve spent this already just in lost revenues because you lack a clear purpose to your fee-setting and marketing strategies. And if you haven’t, I guarantee that you will…unless you do something about it!

Because your success is important to me…

You Also Get $861 In Additional Bonuses!

When you order your Charge What You Deserve Mastery Program, you will receive seven (7) bonuses worth a total of $861.

	Bonus #1:  Authentic Marketing Sales Scripts- Word-for-word sales scripts for dramatically improving the conversion rate of your initial sales conversations. These are the exact sales scripts that I use. (Value $97)
	Bonus #2: Facebook Secrets- Learn how my clients and I have been building huge lists of targeted leads using social media with this mp3 audio and ebook. (Value $79)
	Bonus #3: Platinum Rolodex - I’ll share with you the best resources and vendors to use and connect you to any JV partners when I see a connection. (Value $197)
	Bonus #4: Lifetime access to my Charge What You Deserve Mastery Program Business Connections Site- You’ll be able to connect with other Mastery Program students and have the opportunity to create invaluable business partnerships. Imagine having your first money-making joint venture partnership before Module #3 of the Mastery Program even begins! (Value $197)
	Bonus #5: From Lazy to Loaded- This is a step-by-step e-book to ensure that your business is set-up and running properly, full of practical tips, charts and resources to help you go “From Lazy to Loaded.” (Value $57)
	Bonus #6: Module Outline Notes- You’ll save valuable time and energy when you want to quickly jump to a specific part of any of the Modules. (Value $179)
	Bonus #7: Free 45-day month membership in my Charge What You Deserve Inner Circle- You will be entitled to a FREE membership in Tom Buford’s Inner Circle for his Charge What You Deserve Members. (Value $55)

Here’s a quick recap of everything you’ll benefit from…

1. You’ll have access to the Charge What You Deserve Inner Circle website with videos, audios, articles, reviews, resources and much more.
   
2. You’ll get to listen to archived expert interviews from some of the most respected names in coaching, consulting and marketing around.
   
3. You will have live access to Tom’s Private Monthly Elite Calls.  Tom will discuss a marketing, fee-setting or business model strategy.  After that, he will answer all your questions. 
   
4. You will also receive a transcript of the Private Monthly Elite Calls available for you to download at your convenience.
   
5. You will also have access to the mp3 download copy of the Private Monthly Gold Calls.
6. You will have live access to Tom’s Expert Interview Calls with a 6-7 figure entrepreneur each month.
7. You will also receive a transcript of the Expert Interview Calls available for you to download at your convenience.
8. You will also have access to the mp3 download copy of the Expert Interview Calls.
9. You receive 30% discount to all Charge What You Deserve events.

After your free 45 days, dues are only $37 monthly charged automatically to your credit card.
You may cancel any time with no obligation whatsoever!  Just email Members@ChargeWhatYouDeserve.com to cancel your membership.

Total Value of All 7 Bonuses: $861.00!

So, what’s the total investment to access all of this stuff?!  If I were setting a price based on selling this program to someone “off the street” I’d have to charge at least $997.00. Add that to the value of the bonuses at $806.00 and this Mastery Program would cost at least $1858.00! 

But this isn’t just going out to just everybody. This is being promoted to my subscribers and to my closest friends’ subscribers. There’s no way that I’m going to charge you full price so I came up with an incredible offer. 

But you must act quickly, because there’s only
room for 35…31 people!

After that, the doors are closed and I won’t be holding another Mastery Program until the end of 2009, if not later…and the price will absolutely NOT be this low ever again!

So click here now to claim it for only $997.00 … $697!

You can even make two convenient payments of only $367
 
Why am I offering this Mastery Program for such a small investment? 

To be honest, I want to get butts in seats since this is a brand new program and create some pretty amazing success stories.  One of them might be yours!  I’m going to be creating a home-study program from recording these calls. The next time I offer this, the price will probably be double what it is now and the home-study program will be priced near what I’m asking for this LIVE program. But, of course, you won’t get any of the invaluable coaching and LIVE Q&A calls with the home-study program.

Now At This Point You Have 2 Options...

Option 1: Keep Doing What You Have Been Doing And Remain STUCK In The Same Place A Year From Now.

If you decide not to invest in my Charge What You Deserve Mastery Program! you’re still going to continue to struggle deciding what you should charge and how to get it. You’ll still be tying to uncover those lost profits that are hiding just beneath the surface of your business. You will still be trying to figure out how to leverage your resources so that you can make more money in less time and start spending that time doing all of the things that you love. But I know that’s not what you want…

Option 2: Invest In the Charge What You Deserve Mastery Program! And Say Goodbye To Stressing Over What You Charge And How To Get It!

When you enroll in the Charge What You Deserve Mastery Program, you will discover my step-by-step formula for creating abundance in your business! I will take you by the hand and introduce you to a proven, repeatable system that will bring in a flood of income to your business without having to work all of the extra hours you’ve been working.

"We Both Know the Second Option Is the
Best Option For You and Your Business!"

So what are you waiting for? You owe it to your family, friends and yourself to invest in my Charge What You Deserve Mastery Program and try it for yourself - you have no risk - if it doesn't work just send me a quick email and I will give you a full refund.

Reserve your spot today by placing your order below. I promise this will be the best investment you’ve ever made for your business and for yourself!

Be sure to sign up before all 35…31 seats are gone

Listen, I have some friends with some very big lists who are about to promote this program because they KNOW that I always over-deliver and will treat their people right. But what that means for you is that I know this program will sell out. Don’t take a chance on being put on the waiting list. Take advantage of this opportunity before it’s too late!

6 LIVE tele-classes (Audio mp3 downloads of each call) Module #1: Identifying Your Ideal Income with the Lifestyle Fee-Setting Formula Module #2: Identifying Your Million Dollar Niche and Becoming Fluent in their Language Module #3: Identifying the “Hot Emotional Triggers” of Your Market Module #4: Becoming the “Go-To” Person for Your Million Dollar Niche Module #5: Creating a Signature Program and Other Magnetic Offers Module #6: Promoting Your Programs to Make Six Figures and Beyond 4 LIVE Q&A calls (Audio mp3 downloads of each call) I’ll be answering any questions you have. All you have to do is either email your questions ahead of time or show up on the live calls to ask me personally. 2 LIVE, real-life case studies with two incredible, six-figure female entrepreneurs (Audio mp3 downloads of each call) Retail Value of the Mastery Program: $997 Bonus #1: Authentic Marketing Sales Scripts (Value $97) Bonus #2: Facebook Secrets mp3 Audio and Ebook (Value $79) Bonus #3: Platinum Rolodex (Value $197) Bonus #4:  Lifetime access to my Charge What You Deserve Mastery Program Business Connections Site (Value $197) Bonus #5: From Lazy to Loaded (Value $57) Bonus #6: Module Outline Notes (Value $179) Bonus #7:Free 45-day month membership in my                         Charge What You Deserve Inner  (Value $55) Included in Bonus #7… Access to the Charge What You Deserve Inner Circle website with videos, audios, articles, reviews, resources and much more. Archived expert interviews Private Monthly Elite Calls.   Transcript of the Private Monthly Elite Calls Mp3 download copy of the Private Monthly Gold Calls. Expert Interview Calls Transcript of the Expert Interview Calls Mp3 download copy of the Expert Interview Calls. 30% discount to all Charge What You Deserve events. Value of all 7 bonuses: $861.00! Total Value of the Mastery Program and all 7 Bonuses: $1858.00! Are you ready for all of this business and lifestyle changing information? Then click one of the links below! Click here to Order Now! 1 Payment of $497 Click here to Order Now! 2 Payments of $263 Click here to Order Now! EZ-Pay Option 6 Payments of $95 Your enrollment includes a FREE membership in Tom Buford’s Inner Circle for his Charge What You Deserve Members.  After your free 45 days, dues are only $37 monthly charged automatically to your credit card. You may cancel any time with no obligation whatsoever!  Just email Members@ChargeWhatYouDeserve.com to cancel your membership. The Charge What You Deserve Mastery Program starts on Thursday, April 2, 2009. Don’t worry if you can’t make all of the live calls because you’ll be getting a free mp3 download of each of the Module, Q&A and Case-Study calls. You can listen to the LIVE calls via telephone or webcast and you can access and download the recording of each one anytime you want after the live call is complete.  Schedule: ***Module, Q&A or Case-Study calls are scheduled Tuesdays and Thursdays between April 2nd and May 14th, 2009 at 3 PM EDT. This is a 6-week mastery program held over the phone or via webcast and all calls will be recorded for your convenience. ***Dates and times are subject to change But remember; don’t worry if you can’t make all of the live calls because you’ll be getting a free mp3 download of each of the Module, Q&A and Case-Study calls.

Cheers and Success,

Tom Buford
"The Fee-Setting Go-To Guy"

P.S. If you do nothing, where will you be in 6 weeks? In the same spot you’re in right now, and you know it!  Take action and Order Here!

P.P.S. Do something different and get better results. Don't bookmark this page thinking you will come back later. I guarantee you won't. Life will get in the way and months or years later you will still be in the same spot you are right now. Or you can take action now. It’s now your turn to make the decision to take that step.

P.P.P.S - Remember that I take all the risk and you are protected by my 100% money back guarantee if the program doesn't meet YOUR EXPECTATIONS. I hope you'll take advantage of this opportunity before it's gone.